As a sustainable tourism operator based in Victoria Falls, we specialize in creating premium experiences, weddings and events that are consciously designed to embody the four pillars of our brand philosophy, namely design, innovation, culinary art and impact.

A boutique owner-run sustainable tourism company, we position ourselves as the premier operator of cruises, weddings and events in Victoria Falls. Whether it's an exclusive bush dinner or romantic island picnic, Pure Africa's dedicated professionals ensure that the guest’s expectations are always exceeded.

In every aspect of our operation we strive to be at the forefront of responsible travel and to make our impact tangible and the contribution of our guests transparent. Nurturing the community in which we live and work.

As a sustainable tourism operator we make impact tangible and always strive to be at the forefront of responsible travel, keeping our efforts and contribution transparent, while actively minimizing our environmental footprint.

Pure Africa Team

With a female strong management team headed up by MD and Owner Elisabeth Curiger, empowerment, parity and inclusion are embodied by Pure Africa. We pride ourselves in the upliftment, training and equal opportunities awarded our team and how it has led to a core group of strong women steering the company to increased success.

Elisabeth Curiger

Managing Director and Owner

Elisabeth, originally from Switzerland, has been travelling to Africa for several decades and knows this continent and its beautiful destinations inside out. Her deep passion for travel is no surprise: she started exploring the world as a flight attendant at SwissAir in the early 1980s. After 20 years in the recycling and construction industry, she went back to travel and founded her own tour company, Curiger Travel Switzerland. Since 2013 she has been putting her expertise and all her heart into Pure Africa, first as the Creative Director and since 2019 as the Managing Director. Elisabeth also holds a Master in Feng Shui, which she acquired in Malaysia.

Memory Kaigawile

Reservations

Proudly Zimbabwean, Memory has always had a passion for tourism. She holds a Bachelor’s Degree in Tourism and Hospitality Management from the University of Zimbabwe and already started selling holiday packages to other students during that time. She has over seven years of experience in the industry and has worked for some of the most renowned operators in Africa. Memory soon realized that she enjoys Sales & Reservations the most, even winning several awards for her excellence. In her spare time, she is also a zumba and aerobics trainer.

Bernadette Veldsman

Weddings & Events

Bernadette or Bernie is our ultimate wedding planner. She loves that her work demands innovation, passion, energy and a dedicated understanding of detail and logistics. These reasons alone are what make Pure Africa leaders in this field and true innovators to weddings and events in Victoria Falls. Bernie has been in the wedding and tourism industry for 14 years, having organized ‘special days’ in South Africa, Botswana, Zambia and Zimbabwe. She is outgoing with a passion for great food and wine, loves exploring new ideas and going the extra mile.

Elena Miti

Sales

Elena is passionate about travelling, animals and helping the less fortunate. She holds a degree in Commerce from the Cape Peninsula University of Technology in Cape Town and gained her first work experience in the finance sector. Elena joined Pure Africa in 2013 as Office Manager & Accountant and has been the Sales Manager since last year. She strives to leave the world a better place – once a Miss Earth finalist this enabled her to participate in projects to preserve the environment.